[轉載]:發表一篇符合 TED 水準的演說

轉載自:＜商業＞:http://www.businessweek.com/smallbiz/content/jun2010/sb2010061_747229.htm

發表一篇符合 TED 水準的演說 – 第一部

我們從 TED 年度大會中那些舉足輕重的人身上搜集而來的建議，將幫助你改善你的演說水準。

如
果你不熟悉TED，這是一個招集全球傑出人才的年度盛會，在大會中他們會就各式各樣的議題彼此交換意見，並且希望能藉此改變世界。儘管TED向每位參加者
收取驚人的6000美元入場費，但是一般民眾可以在它們的網站上免費收看演說。 這些演說通常可以激發思想，在引人入勝之外也相當啟發人心。
加上演說方式一流，任何要發表演說的人最好都要效法他們。

TED出名的一點就是演說者必須嚴格遵守18分鐘時限。用意是
要讓演說保持簡單明瞭。 或許18分鐘對你的議題來說不太夠，但請記得這些TED演說者所討論的都是極有可能改變世界的議題。
如果全球最強的電腦系統發明者，可以用18分鐘分享如何將人類整體的知識電腦化和搜尋化，那麼你實在沒有理由還需要如此多時間來說你要說的話！
如亨利索羅曾說過的：「我們的生命被細節浪費了……簡化、簡化！」

下一個重點就是選擇你熱愛的主題，你的演說才會充滿熱
情和啟發性。在 TED
大會裡，誰說了什麼話並不重要，這些演說者之所以會讓人感覺如此有力，是因為他們確實在乎他們所選的領域，並且通常花了很多年時間沉浸在他們所分享的主題
中。 如果你想呈現一篇吸引人的演說，那麼你就必須真誠地對於有機會可以分享你所知道的事物感到興奮。

＜businessweek＞Giving a Presentation Worthy of TED V Part 1

Here
are some pointers, gleaned from talks by influential minds at the
annual TED conference, to help you improve the presentations you give.

If
you are unfamiliar with TED, this annual conference brings together the
brightest minds out there to share ideas on a wide range of topics they
hope can help change the world. While TED charges people a whopping
$6,000 each to attend the actual event, videos of the presentations are
made freely available on their website. The presentations are generally
thought-provoking, fascinating and deeply inspiring. What is more, the
delivery is superb and anyone who has a presentation to give would do
well to emulate them.

One area that TED is well-known
for is the 18-minute time limit it rigidly keeps. The lesson here is to
keep your presentation brief. While 18 minutes may perhaps not sound
like a long amount of time for your purposes, just remember that TED
speakers are touching on ideas that are potentially game changing. If
the creator of the most powerful global computation system in the world
can fit into 18 minutes a talk on making the entirety of human
knowledge computational and searchable, then theres no reason why you
should need that much time to say what you have to! As Henry Thoreau
once said, "Our lives are frittered away by detail... Simplify,
simplify!"

Next, it is important to be passionate about
the topic you choose, so that your presentation is exciting and
inspiring. At TED, it doesn matter who is giving a talk about what, the
speakers come across powerfully because they truly care about their
chosen field and have often spent years obsessing about what they are
talking about. If you are going to give an impressive talk, you need to
be genuinely excited to have the opportunity to share what you know.



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